04 Dec SOURCE SPORTS: Damian Lillard and Gatorade Enter Partnership for ‘BOLT 24’

With NBA training camp in full swing, Damian Lillard is looking to Gatorade for helping him through the grind of the upcoming 72-game season.

The Portland Trail Blazer and Gatorade have partnered to highlight the BOLT24 brand, which will come out this December. There are two kinds of BOLT24 – one called ANTIOXIDANT with antioxidant vitamins A and C; The other, called ENERGIZE, has caffeine.

“Damian is not just a dynamic basketball player, he’s also a dynamic person off the court,” said Jeff Kearney, global head of sports marketing at Gatorade. “He brings so much to the table – thoughtfulness, character, raw talent, honed craftsmanship – he’s always ready and he’s always real, which is what BOLT24 is all about.”

“It is new now, but there will come a time when BOLT24 is a well-known thing. I saw it as an opportunity to be tied to that history,” Lillard said.

Logo Lillard will join a roster of basketball talent which already includes Zion Williamson, Karl Anthony Towns, Paul George, Jayson Tatum, and Elena Delle Donne.

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