25 Nov Snow On The Long-Term Success Of “Informer,” Working With Daddy Yankee, His Classic Rock Influences & More

Canadian musical legend Snow has returned home to Toronto after a successful trip from Miami winning 8 Awards: 6 Latin Billboard Awards, 1 iHeartRadio Award and 1 Billboard Award. On the heels of that award season, Snow released a new Latin-themed single and music video “Together” last week via all major digital platforms. “Together” features and showcases the new talent under his DKO Music Group label that he has been developing for the past few years; the DKO fold includes Francesco Antonio (artist and actor), William Dinero (artist and record producer) and Balam Kiel (artist).

In 2019, Snow had a colossal resurgence into the music world via his worldwide hit collaboration “Con Calma” with Daddy Yankee. On August 6, 2020, the RIAA certified “Con Calma” as 41x platinum, and on August 11, 2020, “Con Calma” surpassed 2 billion views on YouYube, becoming Snow’s first visual to achieve this remarkable target. This was followed by other accolades related to DKO Music Group, including the success of “Se Prendio” by Nio Garcia, Casper El Magico, Juan Magan and Snow — which the aforementioned William Dinero co-wrote and co-produced. Snow is set to release his next single, “Reason To Love” featuring Balam Kiel, in December 2020 produced by Juno Award winner DJ Kemo.

On November 24, 2020, I had the pleasure of speaking with Snow via Zoom, as embedded below. More on all things Snow can be found online via www.daddysnow.com, www.facebook.com/snow.dko, www.instagram.com/snowdko and www.twitter.com/snowdko.