25 Sep “The Neighborhood” Star Beth Behrs On Her Passion For “Barrels & Bees,” Working With Aberfeldy
The Aberfeldy Distillery was founded in 1898 by the dynamic Dewar brothers, John Alexander and Tommy. The brothers built on a site just a stone’s throw from the birthplace of their father, the pioneering blender John Dewar. Alongside the award-winning distillery, and known to contain deposits of alluvial gold, flows the Pitilie Burn, which is widely recognized as “the perfect water source for the Golden Dram.” While inside, time-honoured techniques like long fermentation, which conjures rare honeyed notes, safeguard the whisky’s flavur profile, renowned for its rich, sweet, smooth taste.
Last month Aberfeldy announced its sponsorship of The Bee Conservancy to help support bee populations across the country. Launched last month on National Honey Bee Day on August 21st, and continuing throughout National Honey Month in September and beyond, the brand will showcase its commitment to helping these precious pollinators through a variety of new Barrels & Bees activations. These efforts include a $15,000 philanthropic donation to The Bee Conservancy to support their important work, the additional donation of $20.00 per use of the hashtag #BarrelsAndBees on Instagram up to $10,000, an educational video series with bee advocate and The Neighborhood star Beth Behrs, and a cocktail kit for people looking to get involved (and have some great drinks) at home.
On September 24, 2021, I had the pleasure of participating in a Q&A session with media representatives, as inclusive of Beth Behrs, Gareth Howells (Aberfeldy brand ambassador) and Rebecca Louie (Managing Director of The Bee Conservancy). Below is video of my interaction with Ms. Behrs. More on Aberfeldy and its work with The Bee Conservancy can be found here, here and here.
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